Lyra Reports & Reset Guide
In 2005 Recharger Magazine and market research firm Lyra Research began a joint venture to offer the office supplies aftermarket a reliable source of information with the goal of providing business owners with data that can be used for marketing and growing their businesses. The results to date of this partnership are the below reports.
The Color of Opportunity
The U.S. Office Color Printing Survey (sponsored by MKG Imaging and Ninestar Image )
Publication Date: April 2007
The Color of Opportunity: The Lyra U.S. Office Color Printing Survey is based on a survey of 281 respondents from small, medium and large businesses conducted in January and February 2007. About 93 percent of the respondents were from small and medium-sized businesses, defined as companies with fewer than 500 employees. Only business users who reported having access to a color printing device at their place of employment were included in the survey.
Respondents were asked about how they use color printers, whether they use third-party or OEM ink and toner, and their satisfaction levels with the third-party or OEM ink and toner that they purchase. The survey also investigates who uses color printers and who is responsible for purchasing supplies.
The full report is available in PDF format for $99. Visit Lyra Research on the Web (www.lyra.com) for more information on this report.
At Your Service
Identifying Must-Have Services for Office Customers (sponsored by NuPro)
Publication Date: August 2006
The office has long been the main battlefield in the supplies wars. Printer OEMs and aftermarket supplies vendors are engaged in fierce competition to sell toner supplies for laser printers that churn out reams of business documents in offices. In the past, the aftermarket could sell its cartridges based on price alone, but the OEMs have fought hard to drive down cost-per-page figures and have developed more sophisticated branding initiatives and other marketing and promotional efforts to retain — and even win back — some of this lucrative customer base.
Over the past couple of years, remanufacturers have begun offering a host of so-called value-added services such as maintenance plans and print-management tools as a way to strengthen their overall value proposition. This strategy not only provides business users with services they need, it also gives remanufacturers new opportunities to foster and strengthen customer relationships while increasing their bottom line. Recharger Magazine has commissioned Lyra Research to examine which services business users actually value and if their needs for these services are currently being met. The results of this survey are availablein a new report, At Your Service: Identifying Must-Have Services for Office Customers.
The full report is available in PDF format for $99. Visit Lyra Research on the Web (www.lyra.com) for more information on this report.
Business Users Talk Toner
Laser Cartridge Brands and Buying Habits (sponsored by Media Sciences)
Publication Date: December 2005
Lyra Research, Recharger Magazine and sponsor Media Sciences have released a report, Business Users Talk Toner: Laser Cartridge Brands and Buying Habits, based on an exclusive survey of color and monochrome toner cartridge buyers in U.S.-based small, medium-sized, and large businesses.
Based on a survey of 425 respondents from businesses of various sizes, the report focuses on both monochrome and color laser printers and explores how many cartridges users consume each year, what types of cartridges they purchase, the brands of hardware they use, usage and purchase programs in place in offices, and more. This report is a must-read for any company involved in the color and monochrome toner cartridge business.
The full report (23 pages, 20 figures) is available in PDF format for $99. Visit Lyra Research on the Web (www.lyra.com) for more information on this report.
Think Ink
U.S. Ink Jet Cartridge User Survey (sponsored by Cartridges Are Us)
Publication Date: August 2005
Think Ink: U.S. Ink Jet Cartridge User Survey, a report from Lyra Research, Recharger Magazine and sponsor Cartridges Are Us, finds that 44 percent of the consumers surveyed have purchased an aftermarket ink cartridge, and the majority of these aftermarket cartridge buyers were "entirely satisfied" with the cartridge and plan to buy that brand of cartridge again. The report focuses on the demographics, satisfaction levels, and buying behavior of purchasers of both 'EM and aftermarket ink jet cartridges, refill kit users, and customers who use retail refill shops.
"With more than 1,200 respondents, this is our largest survey of ink jet cartridge users to date," said Jim Forrest, senior analyst at Lyra Research and author of the report. "The survey results allow us to analyze the behaviors and attitudes of users of OEM and aftermarket cartridges, refill kit users, and refill shop customers. We also segmented the survey results by printer brand, including responses of Dell printer users for the first time."
The full report is available in PDF format for $99. Visit Lyra Research on the Web (www.lyra.com) for more information on this report.
The 2007 Cartridge/Machine Reset Guide
Compiled by Summit Technologies
Publication Date: February 2007
The 16th version of the Reset Guide, complied by Summit Technologies, appeared in the February 2007 issue of Recharger Magazine. Subscribers with their monthly magazine received one copy of the 40-page instructional guide on how to use the machine menu to reset the counter of hundreds of printer models including codes for HP and Lexmark machines.
Additional copies are available here: active paid subscribers can order additional guides at $10 each, non-active subscribers can order for $20 each (plus shipping and handling). Anyone who subscribes on or before Feb. 28 will receive a guide. To order your copy, download the order form, e-mail customer service or call (702) 505-9535.
