Bertrand Cerisier, vice president and director of Xerox Europe’s marketing office group, addressed the future of the hard copy industry’s razor-and-blades business model in his keynote, and supplies were top of mind for several other speakers and panelists. Lyra industry analysts Cortney Kasuba and Andy Lippman delivered perhaps the most interesting presentations for attendees interested in the “blades” portion of the razor-and blades business model. Kasuba and Lippman examined the status of Europe’s toner and inkjet cartridge industries through a combination of European forecast data, European primary research, and analysis of European market trends. There was also a panel discussion on the European office supplies market that focused on OEM and aftermarket competition for Europe’s supplies business and how environmental issues impact businesses’ supply-buying habits.
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This article will be available online on 03/01/2009