The affable president of UniNet Imaging Inc. has molded every aspect of the company — from the individual sales representative to the technical support team to a global web of branch offices — with clients in mind.
UniNet does business in 120 countries, so listening to clients can sometimes resemble a United Nations conference. Saporiti guesses UniNet’s employees speak about 20 languages. Regardless of location or dialect, he sees more similarities than differences with clients around the world.
“We listen to our clients. What all clients have in common is that they want you to listen to them,” said Saporiti, who speaks Spanish, Portuguese and a little Italian and French. “If you listen to them they will explain what they want and if you can speak their language it makes it a lot easier. We have salespeople that will speak their language whether they are in Japan or Brazil or Hungary. In the end, we all want the same things: good product, good quality, good service at a competitive price.”
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This article will be available online on 09/01/2008