“Marketing” tends to be used as an all-inclusive term encompassing everything from product development through advertising — any and all activities that are connected to bringing products to market and promoting them.
My personal strengths and greatest career successes lie in product marketing, which I define as taking products from concept through release, including having responsibility for all decisions as to what products are needed, working within the company’s organization to bring them to market, developing pricing, training the sales force in how to sell them, and more.
I’ve learned a lot about advertising and promotion — the “other” part of marketing — over the years, but I’m smart enough to enlist others, either within or outside the company, to make this important aspect of our marketing effective. When most people think about marketing their business and products, advertising, public relations, and promotion are the areas that they primarily consider.
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This article will be available online on 09/01/2008
