Lexmark announced a new online rewards program which gives consumers the ability to get free inkjet cartridges both for buying and then again for returning the cartridges1.
The program is simple: customers buy five ink cartridges from Lexmarkstore.com within a 12-month period, and they get one ink cartridge free. In addition, after they return five empty Lexmark ink cartridges to Lexmark within a 12-month period, they can get a second ink cartridge free. Therefore, customers are eligible for two free cartridges for every five bought online and returned to Lexmark. This program applies to almost all Lexmark branded inkjet cartridges2.
“Customers told us they wanted a program that was simple and allowed them to get free cartridges. That’s exactly what the Lexmark Rewards program delivers,” said Paul A. Rooke, Lexmark executive vice president and president of its Consumer Printer Division.
Before creating this new program, Lexmark talked to inkjet users and found that the majority surveyed said they would choose free cartridges as a reward over other incentives such as discounts or points that could be redeemed for merchandise.
In addition to benefiting customers, the Lexmark Rewards program also makes a positive contribution to the environment. Used Lexmark cartridges returned to Lexmark are recycled through the Lexmark Cartridge Collection Program, resulting in less solid waste in landfills and fewer resources consumed — a win-win situation for consumers and the environment alike.
