Having met its goal six months early to recycle 1 billion pounds of electronics, HP today announced that it has set a new target for another billion pounds by the end of 2010.
The company set its initial goal in 2004 after it had reached the half billion pound mark. It went on to recycle a further half billion pounds in the ensuing three years. HP is now committing to recover a cumulative 2 billion pounds of electronics and print cartridges by the end of 2010, doubling its annual recovery rate.
“Environmental responsibility is good business,” said Mark Hurd, HP chairman and chief executive officer. “We’ve reached the tipping point where the price and performance of IT are no longer compromised by being green, but are now enhanced by it.”
In 2006 alone, HP recovered 187 million pounds of electronics globally, 73 percent more than IBM, its closest competitor.(1)
HP has been a leader in environmental responsibility for decades. Its global environmental strategy is based on designing for the environment, which includes product design, as well as the management of HP’s own operations and supply chain. HP is committed to:
