Media Sciences Launches ClearProfits Dealer Education, Training Program

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Media Sciences Launches ClearProfits Dealer Education, Training Program

September 1, 2006 - page(s): 166

OAKLAND, N.J. — Media Sciences International, an independent manufacturer of 100 percent newly manufactured color toner cartridges and solid ink sticks for business color printers, recently announced the launch of the company’s new dealer education and training program.

The initiative is designed to support resellers looking to take advantage of the exploding market opportunity in business color printer supplies.

The company’s new advertising campaign calls on dealers to take Media Sciences’ 10-minute dealer training tour online at www.msiclearprofits.com for a free gourmet coffee card. The tour then invites these dealers to become a dealer member of the Media Sciences ClearProfits Dealer Sales Program.

In addition, Media Sciences presented a dealer education event on August 22 as the exclusive sponsor of the Lyra Research “Path to Profits” pre-show conference the day before the opening of Recharger Magazine’s World Expo.

At World Expo, as part of Media Sciences’ The Science of Color Celebration, dealers were able to take the training tour on site, meet Media Sciences’ team, and check out the company’s new dealer sales tools. Also at the booth, dealers enjoyed sparkling refreshments, received complimentary gifts, and entered to win one of 25 prizes, including a grand prize valued at $500.

Membership in the Media Sciences’ ClearProfits Dealer Sales Program includes access to the members-only section of the company’s dealer Web site which puts at resellers’ fingertips the information and tools they need to sell the company’s newly manufactured color toner cartridges, U.S.-manufactured solid ink sticks, and its popular INKlusive Free Color Printer Program. Membership also includes receiving news on the company’s latest products and sales incentives, as well as tips and tools for selling the Media Sciences brand of business color printer supplies.

“The launch of Media Sciences’ ClearProfits dealer education and training program illustrates the growing investment that Media Sciences is making to ensure the success of its partners,” said Fran Blanco, Media Sciences’ vice president of sales and marketing. “Businesses looking to take advantage of the exploding color market opportunity can experience growth and great margins representing Media Sciences’ risk-free products. Our ClearProfits member dealers leverage our professionally developed sales tools, our highly experienced and supportive sales team, and Media Sciences’ reputation as an experienced, established, and proven manufacturer in the industry.”

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