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Lexmark Targets SMB Market with Laser Printers

October 24, 2005

Lexmark International introduced affordable new color and monochrome laser printers that set a new standard of value and performance for small and medium business customers.

The new products include:

“The Lexmark C520 family and the new Lexmark E series deliver what small businesses are asking for – big-business performance and space-saving designs at affordable prices,” said Paul Rooke, Lexmark executive vice president and president of its Printing Solutions and Services Division.

C520 Color Laser Family

The Lexmark C520 family delivers an exceptional combination of price, performance, quality and ease of use, making these printers a terrific value for customers who are seeking all-around performance.

With print speeds of up to 20 ppm in both color and monochrome and starting prices as low as $499, the Lexmark C520 family is a versatile, budget-friendly alternative for customers who are eager to expand their color printing capabilities with fast color output, while also managing print costs. Lexmark’s Color Care Technology helps them do just that, with tools for saving toner, authorizing the use of color printing, and estimating the cost of color per page.

The Lexmark C520 family features Lexmark’s advanced laser technology, resulting in exceptional print quality and reliability. The family features true 1200 x 1200 dots per inch (dpi) resolution and chemically processed toners. Designed for the exacting process of color laser printing, these new toners bring images to life with a broad range of colors, exceptional sharpness and superior detail.

The Lexmark C520 family is also remarkably easy to use. For example, replacing toner cartridges is easier than ever thanks to Lexmark’s front door accessibility and carousel-free design; an integrated multipurpose tray makes it easy to print labels, envelopes and other types of media; and an intuitive operator panel with graphics-enhanced “show me” screens walks users through common corrections.

The new Lexmark C520 family consists of five models, all of which are network ready. The family consists of the C520n, C522n, C524n, C524dn and C524dtn.

Lexmark E Series

With maximum speeds ranging from 25 ppm to 30 ppm letter and true 1200 x 1200 dpi print quality on some models, the compact new Lexmark E series printers deliver fast print speeds for users who place a premium on desk space and simple, reliable operation.

“With their compact size and robust design, these new printers are exactly what small and medium business customers have told us they want – high-end performance and capabilities, priced for the desktop,” Rooke said.

Among the many ease-of-use features on Lexmark E series printers are easy toner cartridge installation and a graphics-enhanced print driver. Lexmark E340 series printers also feature an LCD operator panel with easy-to-understand messages.

The new Lexmark E series consists of six models, two of which are network ready. The series ranges from the value-priced E238, E240, E240n and E240t up to the powerful Lexmark E340 and E342n.

Product Availability

These products are being announced worldwide; not all models are available in all areas.

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