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HP's Snapfish Introduces One-hour Photo Pick-up at Walgreens

August 29, 2005

HP today announced that customers of its Snapfish online photo service can now order prints online and pick them up in as little as one hour at their local Walgreens.

The new in-store pick-up service, which includes 4 x 6-inch, 5 x 7-inch, 8 x 10-inch and wallet-sized prints, is now available on the Snapfish Web site for select Walgreens locations in Boston, New York and San Francisco. Snapfish expects approximately 4,000 Walgreens stores to be participating by September, with additional retail chains expected to be added over time.

Snapfish customers now have the benefit of speedy turnaround when they need their photos quickly and want the comfort of dealing with their local Walgreens. Customers simply choose the "pick up" option, enter their zip code, and select a Walgreens store from the provided list of locations.

This follows last month's news of Walgreens selecting Snapfish to provide the retailer's own online photo service at http://www.walgreens.com/photo.

For added convenience and choice, Snapfish also announced a free print-at-home feature that makes it easy for customers to print their Snapfish photos on their home printers. Customers simply select photos from their account, choose a print size, edit and print. This is a particularly valuable feature for recipients of shared photos who don't have the original image on their PC's hard drive.

In addition, Snapfish launched a new Web-to-phone photo-sharing feature that allows customers to send their favorite photos, along with a personalized message, from the Snapfish Web site to up to 10 mobile phone numbers of their choice. The easy-to-use, three-step process also allows customers to personalize their own mobile phones with photo wallpaper - offered free for a limited time.

"With these enhancements to our service, Snapfish is leading the way in providing consumers with the ultimate choice of when, where and how they print their photos," said Ben Nelson, vice president and general manager, Snapfish, HP. "In the end, we're breaking down the silos of how consumers manage their photos - online, at home or at retail."

Snapfish makes it easy for camera phone users to print and share photos

Snapfish offerings include a mobile service launched last year that allows users to upload photos from camera phones directly to Snapfish by sending them to save@mysnapfish.com. Once on the Snapfish Web site, customers can print, share and store their favorite camera phone photos, just like those from their digital cameras.

According to a May 2005 national survey, camera phone users find printing via a camera phone a major obstacle. The survey was commissioned by Snapfish and conducted by consumer and marketing research firm Greenfield Online.

The survey results, released today, reveal dozens of other findings on camera phone usage and opinions, including the fact that 81 percent of those surveyed would trust an online photo service like Snapfish more than their wireless carrier to store and manage their camera phone photos.

Other highlights from the survey include:

• Interest in printing camera phone photos is high, but actual printing is low. Only 11 percent of camera phone owners are printing, despite 61 percent indicating an interest in doing so.
• The low incidence of actual printing is due to user difficulty, as printing is rated as the most difficult function to perform on a camera phone.
• Those with both a camera phone and a digital camera take 35 percent more photos per month.

More information on the survey findings and Snapfish is available at http://www.snapfish.com.