Getting Your Foot in the Door: <I>Using Testimonials Effectively </I>

The leading information resource for the document printing industry aftermarket

Getting Your Foot in the Door: Using Testimonials Effectively

by Brad Roderick · InkCycle · October 1, 1999 - page(s): 158

My article in the September issue explored using customer referrals in your prospecting program, a powerful way to get your foot in the door. This article delves into the second key of customer prospecting: testimonials. ...

Full articles are available online six months after their original print date to online subscribers. This article is available in its entirety only in print to RECHARGER Magazine subscribers. Subscribe today to start your print subscription.